The Myth of Photoshop

As designers, we probably spend an awful lot of time trying to explain what is and isn’t possible in this or that given timeframe. It’s an occupational hazard – and a by-product of the speed and response times enabled by this brave new-ish digital age. BUT there’s one huge wave of misconception that throws grit in the gears of the freelance and small studio design ecosystems…

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Blurring the logo

…or how to get a headache in advertising. One thing is bugging me when watching a large percentage of TV. It’s something that’s come from America and is something that we now pretty much accept without thinking. It’s this… Sponsorship, image rights and advertising deals are leading to the near constant BLURRING of logos and products on TV …and it makes my head hurt!

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