![](https://atantalus.com/blog/wp-content/uploads/2013/04/doomed-150x150.png)
Apple is DOOMED, DOOMED, I tells you. Or perhaps not, if you have a modicum of sense… But I do think I’ve finally understood the last 18 months of Apple and how a company with such a tremendous level of revenue and profits can fall foul of bizarre expectations.
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