Things I have learned from following sport (specifically from watching rally)

What that drink is in the rustic looking cup with the metal straw that they drink in Argentina. See this video from Best Of Rally Live of shakedown for Rally Argentina 2013 – it opens with some atmosphere setting shots … Continue reading

Nokia and the WRC: the end

An update to my previous post on Nokia’s woes, and the ill-fortune of the World Rally Championship in having a doomed sponsor. Last weekend’s (May 24-27) Acropolis Rally of Greece was the last rally for Nokia as sponsor. We have … Continue reading

Market segmentation and gender: a tale of fail

We’re market segmenting ourselves to destruction but if you don’t have much imagination, or can’t be bothered faffing about with any database themed bullshittery, what might you do?

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