Market segmentation and gender: a tale of fail

We’re market segmenting ourselves to destruction but if you don’t have much imagination, or can’t be bothered faffing about with any database themed bullshittery, what might you do?

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Posh hedgehog restaurant menu

To begin: A single Vietnamese white woodlouse poached in a delicately flavoured broth. A plate of earthworm charcuterie A piquant selection of South American ants Finely shredded carrot, coriander and chervil, topped with an earwig Main courses: Roast water beetle … Continue reading